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About the studio

Three of us.
One studio.

A Venezuelan-Italian and Israeli husband-and-wife studio. The cross-cultural Mediterranean lens you bring in when an agency feels too far away, and a freelancer feels too thin.

Studio mood — notebook, brass pen, and a bowl with lavender and dried orange slices on warm linen.
Co-founder

Miguel Sebastian
Marrone

Venezuelan-Italian. Creative and technical lead at Yalla. Strategy, systems, AI workflows, and the long calls where we figure out what a brand is actually trying to say.

Background: software, marketing systems, and the slow realization that the best work happens when one team owns the brand and the operations, not two.

“Dale. Let’s build it properly.”

Co-founder

Shaked Hadad

Israeli. Visual and content lead. Brand direction, photography, the taste check on every output that leaves the studio.

Background: art direction, content production, and the obstinate belief that a great image earns more reach than a perfectly-tuned hashtag stack.

“Sababa. Show me the next frame.”

Portrait pending

The name

Why
“Yalla”?

Yalla means “let’s go.” Across Arabic, Hebrew, and a good chunk of the Mediterranean, it’s the word that gets a meal started, an idea moving, a delivery van back on the road. The name carries our cultural fusion and our default posture, lean into the next move.

  • Yalla

    Arabic / Hebrew

    Let’s go. The forward motion built into the name itself.

  • Sababa

    Hebrew slang

    All good. We’ve got you. Used when a plan is settled.

  • Dale

    Venezuelan Spanish

    Go for it. The everyday yes that powers a creative practice.

Operating principles

What we
believe.

A short list. Pinned over the studio door.

01

Brand is a multiplier.

Everything else compounds on top of it: ad spend, content cadence, the funnel. Get the brand right and the rest gets easier. Skip it and every campaign starts from zero.

02

Small client list, on purpose.

We work with a handful of businesses at a time. We won’t scale into a pod-and-process agency. The relationship is the product.

03

AI is plumbing, not the headline.

We use AI extensively, especially in the systems work. We don’t market it. The result is what matters. The workflow that produced it stays private.

04

We don’t ship without the why.

Every meaningful decision comes with a paragraph of reasoning. You should know what we’re doing, and more importantly, why.

Let’s talk about your brand.

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