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The journal

Notes from
the studio.

We write more than we publish. What lands here is what we think you can actually use, on brand, content systems, and the small businesses we work with.

Latest · May 13, 2026 · 5 min read

Three of us, not nine.

The team-size question is the first one we answer on every new call. A short note on why we don’t scale headcount, and what that means for the work.

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